Some more work we’ve done with Sensis for small businesses, published on Yellowadvertising.
Here’s the article:
Digital marketing makes it possible to have a big impact with only a small investment.
Many of the technologies which are helping customers find businesses, like social media and free blogging software, are only as far away as your computer.
That’s the beauty of the internet. You don’t need to employ a professional marketer to do all of your marketing for you. A computer with an internet connection empowers you or someone else in your organisation to play that role at minimal expense. All you need is a little know-how.
Catherine Gray of award-winning, Brisbane-based digital agency Studio None advises business on how to use online advertising to reach customers. She says there are two ways you can start today to capitalise on the potential of digital marketing.
Social can change your business today
You may already have a Facebook account and Twitter profile, but using social media in business can change the way your company performs online today. It’s an effective channel of communication that can boost interaction with your brand.
“Facebook, Twitter and Instagram are the most widely used by businesses.
Businesses should research where their customers spend their time and then focus efforts there. By conversing with them in such a personal environment it allows a more human relationship which in turn can evolve into true brand loyalty,” says Gray.
She also expresses the importance of being conversational with customers.
“Reply to online posts. Reply to bad reviews. If someone has a bad experience with your brand, deal with it. You will often find a true brand ambassador if you can win them back over,” she says.
That time spent surfing social media can also be put to good use.
“Start following businesses that you admire for tips on how to conduct yourself in a social media setting,” she suggests.
Tweaking the way you use social media in business and experimenting with new social media platforms will increase brand recognition and open up new ways of communicating with your customers.
Set up a company blog
Communicating with your customers through channels other than advertising is an effective way of developing your customer base. A company blog gives you the chance to have a more sophisticated conversation with people interested in your products, one that can raise awareness about your business, attract new followers, and then move them from bystanders to buyers.
But while a blog is easy to establish, it can be work once it gets moving. Develop a content plan focusing on how often you will publish, what you will write about and who will do the writing. Like other forms of marketing it all begins with research.
“Start by researching your customers’ unique needs, wants and motivations so you can tailor customised experiences for them. Consumers are much more likely to interact with you for the long term if they know that you understand them,” suggests Gray.
“Further to this, search engines reward businesses that publish quality, consistent content.
The other rule of thumb here is, stick to what you know. You will find that in your industry or profession, there’s a wealth of interesting things happening which can provide you with content. Remember, that’s why people are following you, because they’re interested in your products.
Blogging not only helps you to create valid touch points for consumers to engage with, “you are also increasing your organic SEO, without spending a dime,” she says.
While a blog easy to establish, consistency is key.
“Constant content creation is hard, but it is also incredibly hardworking. It is imperative that you keep to a regular schedule of updating. Before you start, create a content calendar, outlining what you would like to say and when. This will help you to tell more of a story and see the growth of your strategy.
The easiest way to spread your content is through social media. It’s free and you have a captive audience. Use every available platform to shout from,” she says.
Refer full article here